New Search Engine Jewgle Launches
SILICON ALLEY, NY — [TheKnish.com] Inspired by Google's upcoming IPO, two brothers from Brooklyn have launched a new search engine called Jewgle. Chaim and Ephraim Adelbaum have worked to give their creation a distinct Jewish flavor so as to make Jewish web surfers feel at home. The founders were kind enough to give TheKnish.com a sneak preview of the website.
In my testing, I found many thoughtful touches that gave the site a superb "yiddishe taam". For example, search results are called "opinions" and there are always many. Furthermore, to put Jewish web searchers at ease, all answers are phrased as questions and you have to click the "nudge" button several times before the site responds.
My concerns about search accuracy and the relevance of results were allayed by Jewgle's impressive technology. Unlike Google's egalitarian PageRank technology, Jewgle's page ranking is determined by a site's Yichus. This worked very well, with sites containing unpopular or challenging ideas appearing at the very bottom of the results listing.
All websites listed in the search results have their hechshers for approved content displayed as a small icon. On the advice of the Chumradika Rav, any searches for "inappropriate" material sends your web browser to the homepage of the Chumradika machgiach ruchni, Rabbi Pornisht.
The Adelbaum brothers have a sure-fire hit with Jewgle's Find-a-Heter feature. It's the ultimate tool for your psak-shopping needs. Just type in the heter you need and Jewgle returns the exact halachic citation for which you're looking. According to Chaim, every sefer of every denomination (from the last 250 years!) is in their database, so you're virtually assured to find a kulah.
One additional unique feature of Jewgle that piqued this reporter's interest is Jewish Geography. Many a time I've been at a wedding and had the "inevitable conversation":
Me: "How do I know you? You look familiar."
Familiar Guy: "Yeah, I think I know you too. What yeshiva did you go to?"
Me: "Elementary: Kesoynes Pasim, High School: Lechem Oni, Beis Medrash: Sholom al Yisroel."
FG: "No, that can't be it. I went to Ayin L'Kamon, Shomer Pesoyim and Taharas Mishpacha. Maybe you went to Camp Minchas Chatas?"
Me: "Nope. Where do you live?"
[...long interrogation ensues...]
[...20 minutes pass...]
FG: "Ah HAH! Your older sister was my younger sister's counselor's best friend in 1982 in Camp Toyaiva Hee. We passed each other on visiting day."
Me: "Hey, yeah, you're right! I knew you looked familiar."
This ubiquitous, repetitious and boring conversation's days are numbered now that you can Jewgle it! Just input your name and the acquaintence's name and Jewgle's powerful data-mining algorithms will search up to six degrees of separation to find the connection. On the downside, what will Jews have to talk about at formal functions anymore?
Mordy Ovits did standup once. They laughed at him. They all laughed at him. You can email your laughter to him at email@example.com.
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